Are you a young professional in Belgium, ready to make your mark in sales or marketing? Whether you’re eyeing your first job, craving a career switch, or dreaming of freelance freedom, knowing what salary you can expect is key to planning your next move. Let’s dive into the top-paying roles in sales and marketing for 2025, discover what makes them so attractive, and get practical tips to help you land your dream position.
Why Sales and Marketing? The Power Duo of Modern Business
Sales and marketing roles are at the heart of every successful company. From launching innovative campaigns to building lasting client relationships, these fields offer creativity, challenge, and-yes-a rewarding paycheck. Plus, with Belgium’s international business scene, there’s no shortage of opportunities for ambitious go-getters!
Top 5 Highest Salaries in Sales and Marketing (2025)
Here’s a breakdown of the most lucrative positions you’ll find in Belgium this year, whether you’re aiming for a traditional job or freelance adventure.
| Rank | Job Title | Average Gross Annual Salary (€) | Salary Range (€) |
| 1 | Director of Sales and Marketing | 108,750 | (Data not specified) |
| 2 | Head of Sales and Marketing | 39,400 | 33,200 – 48,900 |
| 3 | Sales & Marketing Manager | 39,400 | 33,200 – 48,900 |
| 4 | Sales & Marketing Executive | 34,500 | 29,200 – 41,900 |
| 5 | Marketing, Advertising, PR Specialist | Up to 59,820* | 24,108 – 59,820* |
*Based on monthly maximum of 4,985 EUR x 12 months for top-tier specialists.
1. Director of Sales and Marketing
- Average Salary: €108,750/year
- Why it’s hot: This is the pinnacle for sales and marketing pros, overseeing entire departments, setting strategy, and driving business growth. Directors are the visionaries and the decision-makers, and their pay reflects that responsibility.
- Tip: Build a broad skill set, gain leadership experience, and don’t shy away from big-picture thinking.
2. Head of Sales and Marketing
- Average Salary: €39,400/year
- Salary Range: €33,200 – €48,900/year
- Why it’s hot: As a Head of Sales and Marketing, you’re responsible for leading teams, managing budgets, and ensuring targets are smashed. This role is perfect for those who love both strategy and people management.
- Tip: Develop your leadership style and stay on top of market trends to stand out.
3. Sales & Marketing Manager
- Average Salary: €39,400/year
- Salary Range: €33,200 – €48,900/year
- Why it’s hot: Managers bridge the gap between strategy and execution. They coordinate campaigns, motivate teams, and deliver results. If you enjoy variety and responsibility, this is your sweet spot.
- Tip: Show off your ability to juggle multiple projects and communicate clearly with both teams and clients.
4. Sales & Marketing Executive
- Average Salary: €34,500/year
- Salary Range: €29,200 – €41,900/year
- Why it’s hot: Executives are the driving force behind campaigns and sales initiatives. This is a fantastic entry point for ambitious professionals looking to climb the ladder quickly.
- Tip: Demonstrate your passion, creativity, and willingness to learn new skills-employers love it!
5. Marketing, Advertising, and PR Specialist
- Average Salary: Up to €4,985/month (approx. €59,820/year)
- Why it’s hot: Specialists in digital marketing, SEO, content, and PR are in high demand. If you have a knack for storytelling or data-driven strategy, this is your arena.
- Tip: Stay up-to-date with digital trends, master the latest tools, and consider specializing in a niche (like SEO or social media).
How to Boost Your Sales and Marketing Salary
Want to land one of these top-paying jobs? Here are some practical tips:
- Invest in Skills: Digital marketing, data analytics, and leadership skills are in high demand. Consider short courses or certifications.
- Network Like a Pro: Attend industry events, join professional groups, and connect with mentors.
- Stay Agile: The Belgian market values flexibility-show you can adapt to new trends and technologies.
- Go Multilingual: French, Dutch, and English skills will open more doors, especially in international companies.
- Freelance? Go Niche: If you’re going solo, focus on a specialty (like SEO, content marketing, or B2B sales) to stand out and command higher rates.
Employee or Freelancer? Belgium’s Market Loves Both
The Belgian sales and marketing scene is buzzing with opportunities for both employees and freelancers. Companies are increasingly open to flexible arrangements, so don’t be afraid to pitch yourself as a consultant or project-based expert. Freelancers with expertise in digital marketing, SEO, or campaign management can earn competitive day rates-sometimes even outpacing employee salaries for high-demand skills.
Ready to Level Up? Workers Has Your Back
Are you ready to take the next step in your sales or marketing career? Whether you’re hunting for your dream job or your next freelance gig, Workers is here to support you every step of the way – from landing your first student job, to kickstarting your career, all the way through to retirement. We’re your partner for every stage of your professional journey.
Discover tailor-made job and freelance opportunities that match your ambitions and skills. Don’t just dream about that top salary-make it your reality!
Visit www.workers.be and unlock your future in sales and marketing today.
Curious how other fields compare? Discover our salary insights for Retail, IT, and HR.